The campaign under the theme: “Supporting Women and babies mothers to prevent COVID-19,” started on September 1, 2020 and is expected to climax on December 1, 2020. A release quoting the LFAM’s Country Representative to Liberia, Mr. Abdul-Rahman Fayiah Bah, disclosed that the program is being financed by the Foreign, Commonwealth and Development Office through the British Embassy in Liberia. According him, 300 pregnant women, babies and their mothers within three communities have been earmarked to benefit from the distribution of buckets, fliers, stickers and sanitary materials.
Bah named Old Road, New Kru Town and West Point communities as the targeted zones for the distributions. He pointed out that the United Kingdom stands with Liberia to fight COVID-19 together.mLFAM country representative disclosed that qualified health practitioners have been hired to carry on the awareness in the targeted communities. Meanwhile, the official launch of the sanitization awareness campaign is expected to take place on Friday October 2, 2020 at LFAM office on Benson Street in Monrovia. The Cardiff-based organization works to reduce the number of women who die during pregnancy and childbirth in Sub-Sahara Africa.
LFAM helps to save many lives by providing medications to treat complications during and after pregnancy. Through its maternal mortality programme in hospitals and health centers across Africa, it dispenses medicines to prevent post-partum hemorrhage.